Industry: Multi-Sector SMB (Internal R&D Deployment)
Results
40%
improvement in lead response time
100%
mobile CRM adoption across departments
Full
visibility into customer lifecycle and support funnels
The challenge
A legacy Microsoft CRM 2011 system that was outdated, inflexible, and unusable on mobile, holding back teams that needed to work away from their desks.
What we built
A full CRM modernization on Microsoft Dynamics 365 Sales and Power Apps, with custom dashboards, AI-powered lead scoring, and complete integration with email and scheduling. We built a role-based security model and custom forms for business-specific workflows.
This wasn’t just a CRM project — it turned into a new way of working across teams.
Internal Project Summary, Senko IT Solutions