Industry: Multi-Sector SMB (Internal R&D Deployment)

Challenge: Legacy Microsoft CRM 2011 system was outdated, inflexible, and not mobile-friendly

Solution:
Our team led a full CRM modernization using Microsoft Dynamics 365 Sales and Power Apps. We introduced custom dashboards, AI-powered lead scoring, and full integration with email and scheduling systems. We also developed a role-based security model and implemented custom forms for business-specific workflows.

Results:

• 40% improvement in lead response time
• Mobile CRM adoption across all departments
• Better visibility into customer lifecycle and support funnels

“This wasn’t just a CRM project — it turned into a new way of working across teams.”
– Internal Project Summary, Senko IT Solutions